Turn Inventory Into a 24/7 Sales Channel

An online storefront where customers browse, price, and order stock and contracted parts — so your team can focus on higher-value work.

Product Screenshot

73%

of metal buyers prefer self-serve pricing

$7B+

quoted through the platform

“The biggest impact we see is time savings and ease of doing business. Once pricing has been established, the system allows for 24-hour ordering.”

Brian Sherwood, VP — Sabel Steel

51%
of buyers will choose suppliers with an online store over those without one.
34
price checks per rep per week handled manually — automated with self-serve ordering.
Why Ecommerce for Metal

Grow Revenue Without Adding Overhead

Give your buyers a self-serve channel that captures routine orders 24/7 — while your sales team focuses on complex deals and relationships.
Capture Routine Orders Automatically
Repeat buyers place orders online any time of day. No phone call, no email chain, no manual entry required from your team.
Free Your Reps for Higher-Value Work
When routine orders handle themselves, your sales team spends more time on complex deals, new accounts, and relationship building.
Make Inventory Visible to Every Buyer
Your full catalog, with real-time pricing, available to every customer at once. No waiting for a rep to look up availability.
Key Capabilities

Built for How Metals Are Bought and Sold

Every feature designed for the way your customers actually order — by material, grade, size, and quantity.
AI-Powered Product Search
Buyers find what they need fast with intelligent search that understands metals terminology and product attributes.
Customer-Specific Pricing
Every account sees their negotiated rates. Volume discounts, contract rates, and tier-based rules applied automatically.
Contract Parts & Exclusive Items
Offer exclusive products to specific accounts. Manage contracted inventory alongside your standard catalog.
Saved Baskets
Repeat buyers save their frequent orders and reorder with a few clicks. Reduces friction on routine purchases.
Mobile-Friendly Buying
Your storefront works on any device. Buyers can browse inventory and place orders from the shop floor or the road.
Real-Time Pricing Display
Live pricing reflects current costs, margins, and customer-specific rules. No stale quotes, no manual updates.
“The biggest impact we see is time savings and ease of doing business. Once pricing has been established, the system allows for 24-hour ordering.”
Brian Sherwood, VP
Sabel Steel — 9 locations, 169 years in business
The Impact

The Impact

Sell Stock Materials 24/7
An online store with real-time pricing lets buyers order anytime — without waiting for a rep to check availability.
Buyers Find What They Need
AI-powered search and product display makes your catalog easy to browse — reducing back-and-forth and speeding up orders.
Orders Flow Into Your Workflow
Direct ERP integration eliminates double-entry and keeps your systems in sync — from storefront to shipping.
Estimate And Quote With Greater Speed, Accuracy, And Consistency.
SecturaFAB gives you the tools to elevate and accelerate your current processes.